Brand Identity

Above the Noise Urban Gardens

I developed a full brand identity for Above The Noise, a fictional urban-gardening startup focused on helping city residents create calming, sustainable green spaces at home. The goal was to craft a modern, approachable visual system that reflects the brand’s values of simplicity, sustainability, and accessible design.

Process & ideation

I began by researching my target audience and quickly translating ideas into thumbnail sketches.

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Caitlin McCracken Knitwear

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Christmas Campaign