Campaign
Christmas at Donaghy Bros
For Donaghy Bros’ Christmas campaign, I developed a cohesive creative concept designed to both elevate seasonal brand awareness and drive in-store engagement. The campaign centred on two key objectives:
1. Highlighting Donaghy Bros’ Christmas delivery service across Northern Ireland.
2. Promoting a series of family-focused Christmas events held in-store throughout the season.
To bring this to life, I created a suite of digital and print advertising assets, ensuring consistent visual storytelling across social platforms, web, and physical touchpoints. The design style blended festive warmth with the brand’s clean, modern aesthetic to make the message both eye-catching and trustworthy.
A standout element of the campaign was a custom folded event map, designed to guide customers through dates, locations, and activities happening across the Christmas period. This piece served as both a practical tool and an engaging keepsake that reinforced the community-focused spirit of the campaign.